Oh my...I'm sure you all know that Starbucks owns the Seattle's Best Coffee brand. It was a smart acquisition for *$ and many thought it would spell the end of a loved Seattle brand. Well, the demise has been slow - but the plot seems pretty clear.
SBC has been disappearing from loved locations (downtown, Bellevue Square) and now has a "snappy" new logo to go with it's quieter presence in the marketplace.
Frankly, I could have come up with something better than that using my "excellent" Word Art program. It looks a lot like a jacked up Target logo which makes me wonder will they be co-locating into Target stores? No, they won't because Starbucks is already there. Silly us. Say good-bye to this historic Seattle based brand - it is officially dead.